KT Participates in 'Tourism Big Data Platform Construction Project'

[Asia Economy Reporter Koo Chae-eun] KT announced on the 26th that it will participate in the Korea Tourism Organization's 'Tourism Big Data Platform Construction' project.

The Korea Tourism Organization's Tourism Big Data Platform Construction project aims to establish an innovative foundation for data-driven tourism marketing. It is scheduled to be completed by December this year. Based on data provided by various public and private sectors including KT, the project will promote ▲the establishment of a tourism data hub ▲development of analysis models ▲development and operation of a tourism big data web portal and travel forecast.

In this project, KT will provide tourism population big data to the Korea Tourism Organization. KT plans to supply anonymized data on gender, age, and residence for over 3,000 tourist sites and about 100 festival venues nationwide. For foreigners, data will be provided by nationality. Based on the big data provided by KT, the Korea Tourism Organization plans to analyze the movement and consumption patterns of tourists by region and derive travel trends to enhance the competitiveness and service level of the domestic tourism industry.

Kim Chae-hee, Executive Director of KT AI/Big Data Business Division, said, “We are pleased to take a key role in the tourism big data platform that will change the existing paradigm of the domestic tourism industry,” and added, “KT will continue to strive to apply big data to various industries to fully realize Korea's 4th Industrial Revolution.”

This content was produced with the assistance of AI translation services.