‘Jeonnam Tourism Foundation’ Officially Launched... Expected to Serve as Control Tower

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] The 'Jeonnam Tourism Foundation,' dedicated to the development of the tourism sector in Jeonnam and serving as a tourism control tower, has officially launched.

According to Jeonnam Province on the 25th, the launch ceremony and plaque unveiling ceremony of the Jeonnam Tourism Foundation were held on the same day.

Governor Kim Young-rok of Jeonnam, provincial council members, founders, directors, local governments, journalists, and regional tourism experts attended to celebrate the foundation's first voyage.

The Jeonnam Tourism Foundation is composed of 25 members across 4 teams, including the CEO.

Going forward, it will undertake ▲domestic and international tourism marketing ▲practical tasks related to the tourism industry ▲serve as a tourism sector control tower ▲establish a comprehensive tourism policy support system ▲strengthen cooperation with regional tourism promotion systems ▲create tourism jobs and added value ▲build Jeonnam’s representative tourism brand, supporting a stay-type tourism era with 70 million tourists in Jeonnam.

In particular, it is expected to play a significant role in proactive responses to the post-COVID-19 era in tourism, as well as in initiatives such as the Blue Tour, one of Jeonnam’s new millennium visions, and the creation of the South Coast New Growth Tourism Belt.

Governor Kim Young-rok of Jeonnam said, “Along with attracting 70 million tourists, it is most important to develop various stay-type tourism programs to increase the added value of the tourism industry. Taking this opportunity of the tourism foundation’s launch, we will form a consultative body with city and county governments, tourism associations, travel agencies, and other tourism organizations to do our best to realize the South Coast tourism era.”

Meanwhile, Jeonnam Province held the inaugural general meeting for the foundation’s establishment last month and recently appointed CEO Lee Geon-cheol, former head of the Jeonnam Development Institute, to begin full-scale operations.

Currently, due to COVID-19, active tourism marketing is difficult, but efforts have begun to attract tourists after the end of COVID-19 through measures such as introducing a reservation system for tourist sites, selecting untact (contactless) tourist destinations, and domestic and international promotion using SNS.

This content was produced with the assistance of AI translation services.