Doosan Infracore Achieves No.1 Market Share Among Foreign Companies in China's Excavator Market

Doosan Infracore conducted a spring equipment inspection campaign through its customer-tailored support program, 'Doosan Care'.

[Asia Economy Reporter Ki-min Lee] Doosan Infracore surpassed the American company Caterpillar last month in the Chinese excavator market, achieving the highest market share among foreign companies operating locally.

Doosan Infracore announced on the 25th that it sold a total of 2,166 excavators in the Chinese market during May this year. This figure represents an increase of more than 99% compared to the same period last year.

Including Chinese companies, Doosan Infracore's market share in China reached 7.3%, surpassing Caterpillar's 7.2%, which had been the top foreign company in the Chinese market until now.

According to the China Construction Machinery Association (CCMA), Doosan Infracore's market share among foreign companies operating in China has steadily grown from 12.9% in December 2015 to 21.9% in the first quarter of this year. The Chinese excavator market has been steadily recovering since March, with equipment utilization rates rebounding. The total market sales volume for May reached 29,513 units, a 76.5% increase compared to last year.

Despite the downturn caused by the COVID-19 pandemic, Doosan Infracore recorded cumulative sales of 9,408 units from January to May this year, an increase of about 10% compared to last year.

Doosan Infracore cited its localized, close-contact services as a key factor in increasing its market share in the Chinese excavator market. From April to May this year, Doosan Infracore conducted a spring equipment inspection campaign called "Doosan Care" targeting customers who made advance reservations via WeChat, the Chinese mobile messenger service, in collaboration with local dealers across China. This program involved equipment experts visiting sites directly to provide consulting and maintenance training, inspecting and servicing over 2,600 units of equipment over two months.

In particular, to enhance service capabilities, more than 7,300 service personnel from Chinese dealers participated in 26 online live training sessions. A Doosan Infracore official stated, "Encouraged by the market response, we plan to continue the campaign during the summer season."

This content was produced with the assistance of AI translation services.