This Summer, Smiling with Han So-hee and Binggrae

[Asia Economy Reporter Lee Seon-ae] Binggrae is accelerating its market penetration by launching a new refrigerated juice product, ‘Ttaom Flat Peach & White Peach.’

According to Binggrae on the 29th, Ttaom is Binggrae’s premium refrigerated juice brand that preserves the taste of carefully selected fruits as they are. The newly released ‘Ttaom Flat Peach & White Peach’ captures the flavor and freshness of flat peaches, which were mainly enjoyed in Europe. Flat peaches are characterized by higher sweetness and juicy flesh compared to regular peaches. The product is available at convenience stores and general supermarkets, with plans to gradually expand sales channels.

Binggrae has appointed actress Han So-hee, who has recently become a hot topic, as the advertising model for Ttaom. Han So-hee’s sophisticated appearance and fresh image were deemed suitable for the premium fruit juice concept of Ttaom.

Launched in October 2012, Binggrae Ttaom follows the concept of ‘freshly picked from nature’ and contains no sugar, coloring agents, or additives. It is a premium refrigerated juice that uses only fruit juice, pulp, and natural flavors to preserve the original taste of the fruit. In particular, orange and grapefruit juices contain pulp, enhancing the chewy texture of the fruit. The apple juice uses Geongbuk Neunggeum apples as raw materials. Binggrae Ttaom successfully established itself in the juice market by surpassing 20 billion KRW in annual sales within three years of its launch. Thanks to active marketing efforts, while the overall juice market remains stagnant, Binggrae Ttaom’s sales increased by about 15% compared to the previous year. Binggrae expects this growth trend to continue this year as well.

A Binggrae representative said, “The newly launched Ttaom product is the first flat peach juice among domestic refrigerated juice RTD products, and we have filled it with natural flat peach juice to deliver the sweet taste of flat peaches directly to domestic consumers,” adding, “Premium refrigerated juice Ttaom will continue to offer consumers new and diverse flavors and enjoyment.”

This content was produced with the assistance of AI translation services.