Binggrae Launches 'Wrapping Cow Milk Plain' Using Cheese Brand Wrapping Cow

[Asia Economy Reporter Lee Seon-ae] Binggrae announced on the 25th that it has launched a new processed milk product, ‘Wrapping Cow Milk Plain,’ made with the French premium cheese brand Wrapping Cow.

The newly released ‘Wrapping Cow Milk Plain’ by Binggrae is characterized by directly adding Wrapping Cow to the product to achieve a deep flavor and smooth texture. Additionally, each product contains calcium equivalent to two pieces of Wrapping Cow cheese, making it a healthy choice for people of all ages. It is also produced in a sterilized pack, which offers convenience for storage and portability.

‘Wrapping Cow Milk Plain’ will be available on Gmarket starting from the 29th, and various promotions and events will be held for purchasers at the launch. Sales channels will be expanded later, beginning with online malls such as 11st.

Wrapping Cow is a premium cheese brand from Bel, a French cheese specialist company with a 150-year history. First launched in 1929, it has been loved by consumers worldwide with various cheese products in forms such as cubes and portions.

A Binggrae marketing representative said, “Wrapping Cow Milk Plain is the world’s first processed milk product utilizing the premium cheese brand Wrapping Cow,” adding, “Our goal is to establish it as a healthy brand that allows consumers to intake the high calcium of Wrapping Cow and the nutrition of milk at once.”

This content was produced with the assistance of AI translation services.