Kim Jong-hoon, Director of SK Innovation, "Innovation Pursued with Heart Changes History"

SK Innovation Launches English Version of News Channel 'SkiNo News'

[Asia Economy Reporter Hwang Yoon-joo] Kim Jong-hoon, Chairman of the Board of SK Innovation, called for new thinking and business innovation that will change history.

In a recent column titled "Let us stick it out till we get it over!" commemorating the launch of the English version of the news channel 'SkiNo News,' Chairman Kim emphasized, "SK's tradition and corporate culture are based on the belief that ideas inspiring business come from 'people.'"

Chairman Kim stated, "The recently launched in-house university 'mySUNI' facilitates the flow of knowledge and ideas among members across various fields," and urged members to dedicate themselves to self-development, saying, "This will connect to SK's talent philosophy 'VWBE (Voluntarily, Willingly, Brain Engagement),' encouraging voluntary and enthusiastic brain engagement."

He continued, "Innovation to find new eco-friendly energy sources to replace fossil fuels is a topic we all constantly consider, but the innovation SK pursues is different from other companies in that it is not only pursued intellectually but also with the heart, and it is differentiated by creating and measuring social value through business."

He added, "Due to COVID-19, many changes have occurred not only in business but also in individual lives, and the lifestyle called 'untact' will eventually influence business models. The lesson of history is that while the outbreak of diseases brings changes to life, embracing change with new thinking can change history."

This content was produced with the assistance of AI translation services.