Lotte ON Joins 'Korea Together Sale'... Supporting Small Business Market Expansion

[Asia Economy Reporter Seungjin Lee] Lotte e-commerce operator Lotte On is participating in the ‘Korea Together Sale’ held until the 12th of next month to overcome the crisis of the novel coronavirus infection (COVID-19) and stimulate consumption.

Lotte On plans to offer summer season products at reasonable prices through online channels as part of efforts to revitalize the sluggish economy together with various participants such as traditional markets, small business owners, and large retailers.

They expanded the range of products by preparing popular summer items and various events, from food to miscellaneous goods and home appliances. Representative items include ‘Gucci sunglasses,’ ‘LG Electronics air conditioners,’ ‘Elisabeth strap sandals,’ and ‘Coca-Cola Coke Zero cans,’ all available at up to 30% discounted prices by category.

Additionally, a separate ‘Gift Service’ space was prepared within the special exhibition. It features famous health products such as ‘Jungkwanjang’ and ‘Cenovis,’ as well as the ‘O’sulloc Premium Tea Collection.’

Furthermore, Lotte On is selling directly purchased luxury goods until the 28th. A total of 86 items from 8 brands including Prada, Valentino, Givenchy, Montblanc, and Saint Laurent are offered at discounts of up to 33%.

Meanwhile, through this event, Lotte e-commerce will also support the expansion of sales channels for small business owners who are struggling to open new markets due to COVID-19. To help small business owners, they are providing advertising costs and conducting a special exhibition of representative products from small business owners in line with the Together Sale period.

Advertising support funds of 100,000 KRW each were provided to 123 small business vendors registered on Lotte On. The funds can be used for advertising that exposes their products prominently on Lotte On, such as top exposure on product pages and priority exposure in searches, tailored to the characteristics of their products.

For these products, a 9% immediate discount is applied, and until the 12th of next month, a 40% discount coupon usable for purchasing special exhibition products will be provided daily to the first 500 customers.

Kim Chanki, head of the Seller Support Team at Lotte e-commerce, said, “In these difficult times, we have worked hard to organize an event that offers a variety of categories of products at reasonable prices to help recover the domestic economy, as well as to support small business owners. We hope this event will be a good opportunity to reverse the sluggish mood in the distribution industry.”

This content was produced with the assistance of AI translation services.