Innocean: "Sustainability Alone Cannot Address Environmental Issues"

Incorporating Cutting-Edge Technologies That Changed Human History
Promoting Qualitative Improvement of Life
Need for Paradigm Shift Toward 'Survivability'

[Asia Economy Reporter Minyoung Cha] "Sustainability alone cannot address environmental issues. A paradigm shift to survivability, which can improve the quality of human life by utilizing cutting-edge innovative technologies, is necessary."

Innocean Worldwide announced this on the 24th in its big data analysis report titled "Beyond Sustainability to Survivability," which analyzed online data related to Earth's environmental issues.

The report covers the results of data analysis conducted by Innocean's dedicated big data analysis team, the Data Command Center, which analyzed relevant data produced through major blogs, cafes, and social networking services (SNS) from May last year to April this year.

Over the past year, approximately 34,000 online buzz and search volumes related to environmental issues were generated. Specifically, these were categorized into three areas: climate change, air pollution, and waste management.

Regarding climate change, keywords such as warming (8,466 cases), agriculture (3,626 cases), and food (1,945 cases) stood out. In particular, as part of agtech (a combination of agriculture and technology) to overcome the global food crisis, smart farms and plant factories were suggested as alternatives. The government and companies have also started responding to food issues by developing plant factories in subway stations, lighting recipes, and home plant cultivators.

Air pollution saw many mentions of fine dust (11,654 cases), automobiles (3,535 cases), and energy (1,687 cases). There was high interest in eco-friendly vehicles using electricity and hydrogen, which will lead the future automobile industry. By age group, electric cars were more popular among people in their 20s, while hydrogen cars had a relatively higher proportion among those in their 40s. Autonomous vehicles, which are gaining attention as future cars alongside eco-friendly vehicles, received broad interest from people in their teens to 40s. Search volume also increased by 110% over the past year.

Regarding waste management issues, plastic waste, which frequently occurs in daily life, was identified as a major cause through big data analysis. To address this, various recycling activities such as zero waste (3,145 cases) and upcycling (3,409 cases), along with the development of eco-friendly materials, are expected to solve problems like microplastics. In particular, eco-packaging and bio-plastic raw materials are being increasingly applied to automobiles, with bio-polyethylene being used as a material for electric vehicle driver seat module skins, among other uses.

Lee Sujin, head of Innocean's Data Command Team, said, "The paradigm of sustainability, which aims to achieve environmental protection and economic growth together, cannot respond to environmental issues that threaten human survival. As a new approach, a paradigm shift to survivability that can improve the quality of human life by utilizing current cutting-edge innovative technologies in industries such as agriculture, automobiles, and biochemistry?which have revolutionized human life over the past centuries?is necessary."

This content was produced with the assistance of AI translation services.