Seongdong-gu and Cube Entertainment Plan Cultural Content

Gu signs cultural program development agreement with major entertainment agency 'Cube Entertainment'... Mutual cooperation to support festival development utilizing idle spaces and urban regeneration-related programs

[Asia Economy Reporter Park Jong-il] Seongdong-gu (Mayor Jung Won-oh) signed a business agreement on the 23rd with the entertainment company 'Cube Entertainment' located in Seongsu-dong to promote urban regeneration based on cultural content such as festival development.

Cube Entertainment is a leading South Korean entertainment agency representing artists such as singer Jo Kwon, groups BTOB, CLC, Pentagon, comedians Park Mi-sun, and Lee Hwi-jae. In March 2016, the company relocated its headquarters to Seongsu-dong, Seongdong-gu, expanding its business scope.

The main contents of the agreement include developing festivals utilizing idle spaces such as Ttukseom Yusuji and Salgotyi Park, cooperating on urban vitality program development based on cultural content, and supporting the development of Seongdong-gu's entertainment industry.

Through this agreement, Cube Entertainment plans to provide various cultural experience opportunities to Seongdong residents by utilizing its content and increase support for the development of entertainment companies concentrated in Seongsu-dong.

A district official stated, "Due to the current COVID-19 situation, we plan to prioritize cooperation related to online content production such as YouTube, and later collaborate on planning and supporting various festivals and programs related to urban regeneration."

At the signing ceremony, Cube Entertainment's parent company, 'VT GMP,' also donated antibacterial paper bags worth 10 million won.

The antibacterial paper bags, equipped with antibacterial film, will be used to deliver hygiene kits to COVID-19 self-quarantined individuals.

Jung Won-oh, Mayor of Seongdong-gu, said, "Through this agreement, we expect to widely promote Seongdong-gu to residents of other regions and overseas Hallyu fans by utilizing various cultural contents of Cube Entertainment." He added, "Although cultural and artistic activities are currently stagnant due to COVID-19, we will strive for the development of Seongdong-gu's cultural and artistic industry through the development of various programs and new attempts after the pandemic."

This content was produced with the assistance of AI translation services.