LG Household & Health Care su:m37°, Launches Two 3-Step Masks
[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched two types of masks under its natural fermentation beauty brand SU:M37°: the ‘Secret Essence Mask 3 Step’ and the ‘Waterful Timeless Water Gel Mask 3 Step,’ each containing three core products in a single mask sheet.
The Secret Essence Mask 3 Step consists of a three-step skincare routine featuring the recently renewed 3rd generation Secret Essence mask, the Secret Essence Double Concentrate that cares for daily damaged skin and radiance, and the Secret Cream that strengthens skin defense for firmer skin.
Using a naturally derived sheet, it adheres comfortably to the skin with a silky feel. It adds a special touch with an eye care patch that thickly covers the sensitive and thin skin around the eyes, and a three-dimensional design that effectively cares for the cheeks and jawline.
The Waterful Timeless Water Gel Mask 3 Step is packed with fermented rice bran and Aqua Pump™ ingredients that care for moisture pathways, delivering a powerful hydrating radiance effect.
It offers three products: the Waterful Intense Enriched Ampoule that provides strong hydration and skin vitality, and the Waterful Timeless Water Gel Cream that soothes skin tired from heat while supplying moisture. It allows you to easily achieve hydrated, radiant skin not only in daily life but also while traveling.
Meanwhile, these products add a special touch by featuring SU:M37° models on the packaging. The Waterful mask showcases the clear and pure image of SU:M37° model Jeon Ji-hyun, while the Secret Essence features the soft and warm image of Lee Jong-suk, drawing attention.
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A SU:M37° marketing representative stated, “Masks worn daily, increasingly hot weather, and polluted, humid air make skin prone to various troubles,” adding, “This three-step skincare contained in a single mask sheet will conveniently yet perfectly revive skin that is tired and vulnerable.”
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