Shinwon Zeke, Unique Collaboration with Urusawa

[Asia Economy Reporter Yujin Cho] Shinwon (CEO Park Jung-joo)’s modern contemporary casual brand Ziek announced on the 22nd that it has partnered with Daewoong Pharmaceutical’s Urusa to launch the ‘Stylish Collaboration Collection from Head to Liver’ products.

The title of this collaboration is named ‘#Gan肝xJi Collaboration’ and ‘#UrusaRoIpJiEㅋ’, providing fun just from the titles alone. The collaboration products consist of T-shirts, slippers, and socks, featuring a modern reinterpretation of Urusa’s retro-style bear-shaped logo that embodies the brand’s 60-year heritage, incorporated into the products.

The T-shirts showcase the bear-shaped logo reflecting Urusa’s heritage in a large size, exuding a cute charm. The bear logo is rendered with boucle embroidery to add lively details, and 100% cotton natural fibers are used to provide a soft touch as well as excellent moisture absorption for comfortable wear. Additionally, the oversized silhouette allows for casual wear anytime and anywhere.

The slippers boast enhanced comfort with a 3mm cushion placed where the instep touches, and the sole features an embossed pattern to minimize slipping. The socks have Urusa’s bear logo on the ankle area as a point of interest and are available in two colors, dark green and white, allowing for fun, unbalanced color matching.

This collaboration product can first be found through KakaoTalk Gift until the 28th. Sales will begin on the 26th at 13 Hyundai Department Store locations and 5 Hyundai Outlet stores.

Hyundai Premium Outlet Songdo will set up a pop-up store from the 26th until the 9th of next month to sell the products. The collaboration product prices are 39,000 KRW for the T-shirt, 29,000 KRW for the slippers, and 9,000 KRW for the socks, with options for both set and individual purchases.

A Ziek representative stated, "Ziek, a leading menswear brand enhancing Korea’s representative fashion index, and Urusa, a liver function improvement brand dedicated to promoting the nation’s liver health for 60 years, planned this unique cross-industry collaboration to provide fresh enjoyment."

This content was produced with the assistance of AI translation services.