Mid-sized Company 'YouTube' Strengthens Communication... "Vibrant Personality"

[Asia Economy Reporter Kim Daeseop] Mid-sized companies are increasing employee and customer satisfaction through communication on YouTube. They are gaining much attention by continuously presenting diverse and interesting content.

According to the industry on the 21st, Eugene Group has launched the YouTube channel "Eugene Ever TV" for its online company newsletter Eugene Ever, accelerating internal communication. Eugene Ever TV focuses on establishing a new form of exchange culture encompassing affiliates and business sites such as Eugene Corporation, Eugene Investment & Securities, Dongyang, Eugene Savings Bank, EHC, Hanil Synthetic Fiber, and Korea Express.

They communicate with employees through various content such as "Nationwide Eugene Pride," which visits regional business sites to deliver messages from employees working there, and "Team Leader's Challenge," where team leaders are given missions and, upon success, gift snacks to share with their team members in the office.

A Eugene Group official said, "Requests for new communication methods have increased in response to the new working environment accelerated by the pandemic situation."

KCC's recently uploaded YouTube video "Suddenly KCC Laboratory" recorded 36,000 views within three weeks of release. Company employees appear directly to conduct extraordinary experiments related to products that were previously unimaginable or questions they had, showcasing various advantages of the products. The unique personalities of the employees also stand out.

KCC plans to continue preparing various experiments that general viewers are curious about and had not previously considered through "Suddenly KCC Laboratory," aiming to provide both entertainment and knowledge.

A KCC official stated, "The experiments are entertaining, and since internal employees plan and appear in the videos themselves, honestly revealing the company's inner workings, it leaves a good impression on viewers."

Since the 16th, SK Magic has been strengthening communication with consumers through "Magic Live Show." The first broadcast introduced the "Triple Care Dishwasher" and included various programs to engage with consumers. The Triple Care Dishwasher is a popular product that surpassed 10,000 units sold within two months of launch.

SK Magic plans to continuously offer various benefits and services to consumers through regular broadcasts conducted as mobile sales services with real-time communication with customers.

An SK Magic official said, "Magic Live Show can be viewed not only on the mobile application SK Magic Mall but also on SK Magic’s official Facebook and YouTube channels."

This content was produced with the assistance of AI translation services.