KOTRA Holds 'Online' Founding Anniversary Ceremony

KOTRA held its founding anniversary ceremony online on the 19th, during which President Kwon Pyung-oh delivered a greeting to about 2,000 domestic and overseas employees. (Photo by KOTRA)

[Asia Economy Reporter Kim Ji-hee] KOTRA announced on the 21st that it held its anniversary ceremony online this year. About 2,000 employees watched the anniversary video through the company intranet from domestic and overseas locations on the 19th.

Marking its 58th anniversary this year, the ceremony was themed around open communication. Various events were held, including a relay congratulatory message from employees, a contest for 58 ideas to change KOTRA, and the Bangguseok Challenge sharing daily remote work life at home and abroad. A coffee and snack food truck was also set up to support small business owners struggling due to COVID-19.

Since its establishment in 1962, KOTRA has played various roles as a national trade and investment promotion agency for 58 years. Its functions have expanded according to the demands of the times, including overseas expansion, investment attraction, government-to-government transactions, overseas employment and entrepreneurship, and economic diplomacy. Recently, it has been striving to find export channels for Korean small and medium-sized enterprises through non-face-to-face video consultations, online exhibitions, and emergency branch offices.

Kwon Pyung-oh, President of KOTRA, said, “Although it is difficult to hold offline events due to COVID-19, we held the ceremony in an untact format to encourage employees working worldwide,” and added, “We will continue to activate KOTRA’s global network through various non-face-to-face communications.”

This content was produced with the assistance of AI translation services.