Homeplus Launches Summer Cooling Appliances Promotion Event
[Asia Economy Reporter Lim Hye-seon] Homeplus announced on the 21st that it will hold a 'Cooling Appliances Promotion' to meet the surging demand for cooling appliances due to the heatwave.
Homeplus will hold the cooling appliances promotion at nationwide stores and its online mall until the 1st of next month, offering essential summer appliances such as air conditioners, fans, circulators, and dryers at discounted prices.
First, the lineup of its private brand (PB) ‘Electrica,’ which ranks first in sales in the fan and circulator category, will be expanded from 8 to 11 products. In addition, YUPA tower fans, Interhouse circulators, and Smartec handy fans will also be sold at discounted prices.
For air conditioners, customers who purchase top-efficiency appliances will receive a 10% rebate on the purchase amount, up to a maximum of 300,000 KRW. Additional cashback and a 10-month interest-free installment plan (for payments over 2 million KRW) are also offered when paying with event cards. Furthermore, dryers and clothing purifiers, whose demand is increasing ahead of the rainy season, will be offered at promotional prices.
Meanwhile, from the 1st to the 18th of this month, Homeplus’s air conditioner sales surged 91% compared to the same period last year. Sales of air circulators, which spread air from air conditioners farther, jumped by 198%, and general fans recorded a sales growth rate of 125%. It is analyzed that the usual spring-focused cooling appliance consumption had stalled due to relatively cool spring weather but exploded all at once with the arrival of the heatwave.
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Kim Woong, Head of Homeplus’s Product Division, said, “As record-breaking heatwaves are expected, customers are flocking to purchase new cooling appliances or additional small appliances,” adding, “We will continue to offer various products and benefits in line with the increasing demand to help customers enjoy a cool summer.”
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