Balenciaga·Prada... Duty-Free Stock 'Tears Sale Exhibition' Starting from the 22nd

[Asia Economy Reporter Lim Hye-seon] Overseas fashion brand duty-free inventory will be distributed domestically starting from the 22nd. Due to the impact of the novel coronavirus disease (COVID-19) making overseas travel difficult, the Korea Customs Service has temporarily allowed the domestic distribution of duty-free inventory, enabling domestic consumers to purchase duty-free products without traveling abroad.

Lotte, 20 Billion KRW Scale ... First Offline Sale

According to the distribution industry on the 21st, Lotte Department Store and Lotte Outlet will sell luxury goods worth about 20 billion KRW starting on the 26th, and Lotte ON will start on the 23rd. Lotte Department Store will sell luxury goods prepared for the Korea Together Sale starting on the 26th, marking the first offline sale. The event will be held for five days from the 26th to the 30th at three department stores and five outlets.

The department stores involved are Nowon Branch, Yeongdeungpo Branch, and Daejeon Branch, while the outlets include Paju Branch, Giheung Branch, Gimhae Branch, Gwangju Suwan Branch, and Daegu Isiapolis Branch. The biggest advantage of this special exhibition is that it is held in offline stores, allowing consumers to directly check the products and receive them immediately after payment. This special exhibition at Lotte Department Store is possible due to the government's temporary policy allowing the sale of duty-free products, and exchanges and returns are only allowed during the event period.

Prior to this, Lotte ON, an online mall operated by Lotte e-commerce, will hold a luxury brand special exhibition themed "Mind Quarantine Luxury Sale" with Lotte Duty Free starting at 10 a.m. on the 23rd. In the first phase, about 50 brands will be sold at prices up to 60% cheaper than market prices. Lotte ON plans to hold additional luxury brand events after observing the sales trend.

Shilla, 30-50% Discount on Prada, Balenciaga, Moncler, etc.

Shilla Duty Free will start selling duty-free inventory next week through 'Shilla Trip,' a travel product brokerage platform of Shilla Internet Duty Free. A total of about 40 brands will participate. Imported luxury brands such as Prada, Balenciaga, and Moncler will be the focus, along with mass prestige brands like Tumi, Tory Burch, Michael Kors, and contemporary brands such as Maison Margiela, Ami, Marni, and Off-White. The main product categories will be fashion accessories including bags and sunglasses. Prices will be discounted by an average of 30-50% compared to regular department store prices. Products will be delivered within 7 days after customs clearance.

Shilla Internet Duty Free members can purchase products without separate membership registration. When using Shilla Internet Duty Free's own simple payment system, 'Shilla Pay,' a portion of the payment amount can be immediately discounted.

Shinsegae Expands Items to Footwear Including Ferragamo and Jimmy Choo

Shinsegae Duty Free will begin the second sale of duty-free inventory at 10 a.m. on the 22nd through SI Village, the online mall of Shinsegae International. Brands on sale include Ferragamo, Jimmy Choo, Tumi, and Marc Jacobs. While the first sale focused mainly on leather products such as bags and wallets, the second sale will expand to footwear (53%) and bags and leather products (47%), with a total of about 280 items available.

The sales method will be the same as the first phase, proceeding as a pre-order sale where products are individually cleared through customs after customer orders are completed, then moved to logistics for delivery. Deliveries will be made sequentially until July 9 after purchase completion. An additional 5% of the total payment amount will be accumulated as e-points that can be used like cash at SI Village. A 5% Samsung Card billing discount is also provided for purchases over 150,000 KRW.

This content was produced with the assistance of AI translation services.