Gyeonggi-do's 'Good Consumption Movement' Supporting COVID-19 Affected Farms Surpasses 2 Billion KRW in Agricultural Product Sales

[Asia Economy (Suwon) = Reporter Lee Young-gyu] Gyeonggi Province's "Good Consumption Event," launched to help farmers struggling to secure sales channels due to COVID-19, has generated over 2 billion KRW in sales within three months.

Gyeonggi Province announced on the 19th that the Good Consumption Event, which began on March 9 to support eco-friendly strawberry farmers supplying school meals whose delivery routes were blocked due to school closures caused by COVID-19, was held 18 times until the 13th of this month, including ▲online (Market Gyeonggi, 5 times) ▲offline (3 times) ▲drive-thru (car purchase, 10 times). Through these events, 500 tons of agricultural products worth 2,054,650,000 KRW were sold.

The first event saw all 9.5 tons of strawberries, worth 95 million KRW, sold out, raising high expectations for success.

Since then, the province sold 72 tons of "Eco-friendly Bundles," which combined 10 types of school meal agricultural products, amounting to 650 million KRW by the 6th of last month.

Additionally, starting in April, the drive-thru sales method was introduced, beginning at the Uiwang Rest Area on the Seosuwon-Uiwang Expressway on April 2-3, and continuing until the 13th of this month with drive-thru markets held in Anseong, Suwon (twice), Anyang, Yeoju, Paju (twice), Uijeongbu, and Gimpo.

Initially, only three items?eco-friendly bundles, mixed grains, and Gyeonggi rice?were sold, but at the request of consumers and farmers, the product range expanded to 10 categories, including agricultural products, livestock products, seafood, flowers, and local specialties.

The province plans to promote consumption by combining the drive-thru sales method with existing local food markets and develop semi-prepared products using eco-friendly school meal agricultural products.

An official from the province stated, "This result was achieved by the combination of good quality, low prices, and a spirit of good consumption," and added, "We will review the schedule for a second sales event considering the conditions of the farmers."

This content was produced with the assistance of AI translation services.