Hoegaarden Releases 'Hoegaarden Green Grape' Featuring Refreshing Green Grape Aroma

[Asia Economy Reporter Choi Saeng-hye] Hoegaarden announced on the 19th that it will launch a new product, ‘Hoegaarden Green Grape,’ which adds a refreshing green grape flavor for the summer season.

Hoegaarden Green Grape is the fourth planned product following ‘Hoegaarden Yuzu,’ ‘Hoegaarden Lemon,’ and ‘Hoegaarden Cherry,’ which Hoegaarden introduced over the past few years through the brand’s unique spirit of innovation and traditional brewing techniques. Inspired by the leisurely life in green grape vineyards, ‘Green Grape’ features Hoegaarden’s original crisp wheat beer taste combined with the fresh sweetness of green grapes. The alcohol content is lower at 3.5%, compared to the existing ‘Hoegaarden Original’ product (4.9%), making it smoother to drink and perfect for slowly enjoying a refreshing break during the hot summer.

The package design emphasizes a refreshing feel by adding green grape color to Hoegaarden’s distinctive white tone. A stylish green grape illustration is placed to evoke the fresh flavor of green grapes in midsummer.

Hoegaarden Green Grape was planned and developed entirely in Korea to satisfy the increasingly diverse tastes of domestic consumers. It is brewed only in Korea using the traditional brewing methods inherited from Belgian wheat beer Hoegaarden. This new product, released in a 500ml can, has been available at major supermarkets nationwide since the 19th and will be available at convenience stores nationwide starting from the 1st of next month.

This content was produced with the assistance of AI translation services.