Lotte Department Store Hosts Integrated Online and Offline Shoes Fair

[Asia Economy Reporter Seungjin Lee] Lotte Department Store announced on the 19th that it will hold an integrated online and offline shoes fair.

This event will be held on Lotte Department Store's official online mall, Lotte On, about two weeks earlier than the offline event, which is unusual considering that customers have recently become accustomed to the online shopping environment. Generally, shoes fairs are held on a large scale offline due to the nature of the product.

About 150 brands including golf, sports, leisure, and children's categories will participate in this event, offering celebrity-endorsed products and popular items at discounts of up to 65% off the selling price. Exclusive event products will be offered at reasonable prices. Representative brands include Adidas, Crocs, and Columbia.

Various promotions have also been prepared. Until the 21st, three types of discount coupons (5%, 7%, and 9%) that can be used for purchasing shoes fair exhibition products on Lotte On will be issued cumulatively. From the 22nd to the 28th, customers who purchase shoes exhibition products worth over 100,000 KRW will receive up to 7,000 L.Points. Additionally, the first 300 customers who purchase products at the online and main store event venues will receive a thank-you gift.

Choo Dae-sik, head of Lotte Department Store's Lotte On division, said, "This event is an O4O event linking online and offline, reflecting customers' desires for various shopping channels," and added, "We have prepared popular products and sufficient quantities by category, providing customers with a great opportunity to shop for various brand products at reasonable prices."

This content was produced with the assistance of AI translation services.