Southeast Regional Tourism Headquarters Launches Full-Scale Efforts to Attract Tourists in Post-Corona Era

Promoting Contact-Minimizing Media Use and Expanding Non-Face-to-Face Travel

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Choi Hyun-joo] The Southeast Gyeongnam Regional Tourism Headquarters announced on the 18th that it has finalized the revised projects through the Southeast Regional Tourism Council resolution on the 11th to strengthen tourism marketing in the post-COVID-19 era and to revitalize linked tourism in the Busan, Ulsan, and Gyeongnam (B.U.G) region.

The newly implemented revised projects for the second half of the year include ▲supporting vacation expenses for workers of small and medium-sized enterprises nationwide who visit the B.U.G region ▲video promotions inside KTX train cars at public transportation facilities to attract tourists from the metropolitan area ▲and video contests targeting individual creators and SNS generations featuring major tourist attractions and popular restaurants in the B.U.G region.

The vacation expense support will be conducted as a Southeast region summer vacation event from July to September for workers of small business owners and SMEs, providing winners with a 50,000 KRW accommodation coupon. For detailed information, please refer to the Worker Vacation Support Project website.

Additionally, to attract tourists from the metropolitan area, the project “Southeast Regional Tourism KTX Train Video Promotion” will be carried out by displaying promotional videos inside KTX train cars at public transportation facilities. Those wishing to travel to the Southeast region will be provided travel expenses, and about 20 teams who post travel reviews on SNS and other platforms after their trip will receive 50,000 KRW per person per day.

Lastly, a “B.U.G ZONE Vlog Contest” will be promoted, targeting individual creators and SNS generations, inviting video submissions linking major tourist spots and popular restaurants in the B.U.G region. Outstanding works will be selected and awarded a total prize of 15 million KRW.

Meanwhile, the headquarters plans to actively attract domestic tourists and invigorate the local economy through customized marketing such as SNS and public transportation-based non-face-to-face promotions and one-week travel around the B.U.G region, in line with new travel patterns that are proactive and minimize contact in the post-COVID-19 environment.

This content was produced with the assistance of AI translation services.