Nongshim Enters eSports... Agreement to Acquire Team Dynamics
[Asia Economy Reporter Lee Seon-ae] Nongshim is entering the eSports field through the operation of an online game sports team.
Nongshim announced on the 18th that it has signed an acquisition agreement for the domestic eSports team ‘Team Dynamics’ and plans to challenge the Korea Pro Game League scheduled to launch in 2021. The Korea Pro Game League is operated by the League of Legends Korea Pro Game League Association (LCK), and plans to select a total of 10 teams by the end of September through screening.
A Nongshim official explained, “This entry into the eSports field is part of sports marketing such as the Shin Ramyun Cup World Baduk Championship,” adding, “eSports is gaining interest and popularity beyond borders and regions, and we expect it to be another turning point for Nongshim’s global market strategy.”
Once Team Dynamics’ membership in the Korea Pro Game League is confirmed at the end of September, Nongshim will invest in league admission fees and operating costs to finalize the acquisition of the team.
Since 1999, Nongshim has operated the Shin Ramyun Cup World Baduk Championship, a national team competition featuring Baduk players from Korea, China, and Japan, achieving results such as a 40-fold increase in sales in China over 20 years since the tournament’s inception.
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Team Dynamics is a League of Legends professional gaming team founded in 2016, currently operating under its present name since the management changed in 2019. It is a team that joined the League of Legends Champions League after three attempts, creating a sensation.
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