BGF Group Launches "Love Connect Blood Donation Campaign"

[Asia Economy, reporter Lee Seungjin] BGF Group employees have rolled up their sleeves to help ensure a stable blood supply.

On June 18, BGF Group announced that it is conducting the "Love Connect Blood Donation Campaign" for employees and their families. The Love Connect Blood Donation Campaign is intended to share love with neighbors by practicing giving through blood donation.

Recently, due to the outbreak of COVID-19, the number of blood donors in Korea has significantly decreased, resulting in blood reserves falling below the appropriate level and causing a continued shortage in blood supply. In response, BGF Group employees have decided to step in and help.

To promote the campaign, BGF Group is displaying posters encouraging blood donation within the company and guiding employees across the country to nearby blood donation locations through the company’s mobile app to encourage active participation.

BGF Group is also conducting a donation drive as part of this campaign. For each participant, 10,000 KRW will be accumulated, and the company will donate an amount equal to the total accumulated sum. The collected donations will be delivered in the names of participating employees to organizations selected through a participant survey.

In addition, BGF Group is holding a blood donation social networking service (SNS) certification event for campaign participants to encourage further participation among their peers.

If a campaign participant uploads a post about their blood donation on their personal Instagram, including the hashtag ‘#BGFShareLove’, they will be entered into a drawing to receive a mobile fan or a gifticon that can be exchanged for Patbingsu. This is meant to symbolize cooling down the passionate hearts of those who participated in blood donation.

Choi Mingun, Head of Social Contribution at BGF Retail, stated, “After hearing that the appropriate blood reserves have dropped sharply since the outbreak of COVID-19, we planned this campaign to help restore normal blood reserves, even in a small way.” He added, “BGF Group will continue to pay attention to social issues and carry out a variety of roles and activities that contribute to the public good.”

This content was produced with the assistance of AI translation services.