Subscribe to Snacks Too... Lotte Confectionery Launches Industry-First Subscription Service 'Monthly Gwaja'

[Asia Economy Reporter Lee Seon-ae] Lotte Confectionery announced on the 17th that it will launch the first-ever "Snack Subscription Service" called "Monthly Snacks" among confectionery companies.

"Monthly Snacks" is a service that allows customers to receive a snack box containing different Lotte Confectionery products each month without the hassle of purchasing products individually every time. The "Monthly Snacks" service is composed of a variety of popular Lotte Confectionery snack products each month. Additionally, new products released that month are included as bonuses, and the products are offered at prices lower than market value to ensure customer satisfaction with the service.

The service application is open until the 23rd of this month through Lotte Confectionery's official Instagram and Facebook. The recruitment quota is limited to the first 200 applicants. The usage fee is 9,900 KRW per month, paid in advance for three months. The "Monthly Snacks" service changes the product composition inside the snack box every month and ships it at the end of the month. Depending on consumer response, the recruitment quota will be expanded further.

Lotte Confectionery plans to continuously promote the snack subscription service and expand it to include ice cream in the future. Through the launch of the snack subscription service, Lotte Confectionery aims to strengthen its online marketing and expects the online business to become a new future growth engine for the company.

This content was produced with the assistance of AI translation services.