CJ ENM O Shopping Hosts Mobile Live Broadcast Featuring Local Specialties from Regions Affected by COVID-19

[Asia Economy Reporter Seungjin Lee] CJ ENM O Shopping Division announced on the 17th that it will launch a mobile live broadcast to promote regional specialty products whose sales channels have been blocked due to the novel coronavirus infection (COVID-19).

The O Shopping Division's mobile live broadcast channel, "Show Live," will sell Yeosu's Gat Kimchi from Jeollanam-do and abalone from Namhae, Gyeongsangnam-do, during the special program "Get Kkul Johap" at 9 PM on the 19th and 26th. The program name "Get Kkul Show (GET꿀쇼)" was modified by adding the term "Johap," which evokes rural communities, to become "Get Kkul Johap."

The broadcast will operate under the slogan "Overcome COVID-19! Save Our Farms Project." The broadcast will be hosted by Shin Dong-hyuk and Ha Hyo-jung, winners of the CJ ENM O Shopping Division's mobile live broadcast host competition, and product sales will take place against a backdrop reflecting the local characteristics of Yeosu and Namhae.

On the 19th, Dolsan Gat Kimchi from Yeosu will be sold. Dolsan Gat Kimchi is made from Dolsan Gat, a specialty of Dolsan-eup in Yeosu, and all ingredients are domestically sourced. On the 26th, natural abalone and abalone jang from Namhae will be introduced. The abalone is wild-caught from the Namhae sea and is packaged and shipped in a patented oxygen pack containing seawater.

CJ ENM O Shopping Division will also sell specialty products through TV home shopping and T-commerce channels. A total of 14 regional specialties, including doraji pear juice from Naju, Jeollanam-do; cheonggukjang from Chungju, Chungcheongbuk-do; and dried radish greens from Yanggu, Gangwon-do, will be featured in CJ ENM O Shopping Division's win-win program "1 Village 1 Premium Product." Since 2007, CJ ENM O Shopping Division has operated "1 Village 1 Premium Product," discovering excellent products from domestic rural enterprises and selling them free of charge on TV home shopping without commission fees.

In line with the win-win purpose of supporting regional specialty products struggling due to COVID-19, the burden on partner companies to participate has also been reduced. Most partner companies participating in this special broadcast will receive benefits such as no commission fees or only minimal costs like shipping and card fees. In cases where there is no commission, all sales revenue from the broadcast goes entirely to the partner companies.

The Ministry of Science and ICT announced in April that it would collaborate with home shopping companies to support the sales channels of domestic agricultural products to promote consumption of regional specialties affected by COVID-19. This mobile live broadcast and the "1 Village 1 Premium Product" broadcast are conducted as part of participation in this meaningful government project.

Lee Ho-beom, Head of External Cooperation at CJ ENM O Shopping Division, said, "We joined the government project and are conducting this broadcast to help domestic farms struggling due to COVID-19 regain vitality," adding, "The O Shopping Division will continue to lead support for sales channels of excellent domestic agricultural and marine products through the rural enterprise win-win program '1 Village 1 Premium Product.'"

This content was produced with the assistance of AI translation services.