‘Gwangyang Haebichi-ro’ Brand Logo Confirmed... Product Design Development Completed

Signboards, Directional Signs, and Other Haevichi Section Facilities and Souvenirs to be Engraved,
Trademarked and Designed for Registration, Enhancing Integrated Tourism Branding Utilization

[Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Gwangyang City announced on the 16th that it has finalized the brand logo for the Yi Sun-sin Bridge Coastal Tourism Theme Street, ‘Gwangyang Haebichiro,’ and completed the development of product designs utilizing the logo.

The city developed and finalized a logo that reflects the brand characteristics based on the name ‘Gwangyang Haebichiro,’ which was selected through a public contest to establish a representative tourism image for the Yi Sun-sin Bridge Coastal Tourism Theme Street, a core pledge project of the 7th local government administration.

The official name of the Yi Sun-sin Bridge Coastal Tourism Theme Street, ‘Gwangyang Haebichiro,’ carries the hope that the 9.4 km coastal line along the Wow Shared Water Surface area will always shine like the sun shining over all of Gwangyang throughout the 365 days of the year. 〔Haebichi = Hae (Sun, Sea 海) + Bit (Light) + I / Beach, Seaside〕

The newly completed logo conceptually and simply expresses free sunlight unbound by constraints, and the sea and walking paths where body and mind can be recharged, using arrows and dotted lines, effectively capturing the meaning of Haebichiro.

Additionally, the logo was developed considering its applicability and usability across various media such as promotional and advertising materials, section facilities, and signage, as well as registration requirements under the Trademark Act and Design Protection Act.

The city plans to engrave the completed logo on all facilities within the Haebichiro section, including guide signs, benches, manholes, and direction markers, and actively utilize it on various souvenirs such as eco-bags, pouches, scarves, handkerchiefs, tumblers, and umbrellas to promote integrated tourism branding.

Park Ok-byeong, head of the Tourism Facilities Team, expressed confidence, saying, “The brand logo of Gwangyang Haebichiro, which will serve as an urban tourism hub connecting the Baegunsan area and the Seomjingang area and a foothold for advancing as a tourism city, is very stylish and intuitive, leaving a special impression on citizens and tourists.”

He added, “The finalized Haebichiro logo will be registered as a trademark and design to acquire intellectual property rights and will be utilized on facilities and souvenirs to establish it as the city’s representative tourism brand.”

Meanwhile, the ‘Yi Sun-sin Bridge Coastal Tourism Theme Street’ project is a key tourism initiative of the city aimed at transforming the 9.4 km coastal road from Marine Park to Geumho Bridge to Yi Sun-sin Bridge into an attractive waterfront leisure space where citizens can enjoy leisure in daily life and tourists can be satisfied by expanding 25 emotional contents such as Moonlight Beach and Kinetic Art Plaza.

In October last year, the city opened the Haeoreum Overpass, the gateway to Gwangyang Haebichiro, and is accelerating the successful progress of the project by creating sea viewing zones, themed rest zones, and experiential play zones along the 1 km Moonlight Beach area from Madong IC Connection Bridge to Samhwa Island.

This content was produced with the assistance of AI translation services.