[Post-Corona Strategy] CJ Freshway Accelerates in Infant Food Ingredient Market with Eco-Friendly Agricultural Products

[Asia Economy Reporter Seungjin Lee] CJ Freshway is accelerating in the infant and toddler food ingredient market with differentiated products and content amid growing consumer interest in food safety.

CJ Freshway has strengthened its product lineup by launching over 230 types of eco-friendly agricultural products, including 'Ainuri Good Pesticide-Free Rice,' vegetables, fruits, and grains. They also offer exclusive products that combine safety and convenience, such as seafood with over 99% of bones removed, antibiotic-free Korean beef and pork packaged with nitrogen to maintain freshness, and small-pack snacks made with domestic wheat. Last year, CJ Freshway's kids-related sales increased by 84% compared to the previous year through strengthening the differentiated product competitiveness of 'Ainuri.'

They also present differentiated content. Through various programs such as the picky eating habit improvement education program 'Ainuri Vegetable School,' the nutrition-embedded 'Ainuri Cooking Class,' and the healthy food culture campaign song 'Ainuri Song,' they contribute to fostering a proper kids' food culture. In collaboration with Hanyang Women's University and Duksung Women's University, they are developing theoretical materials to improve meal and snack hygiene levels and producing educational tools exclusively for infants and toddlers, focusing on the development of early childhood education content.

This content was produced with the assistance of AI translation services.