Please Look Forward to the Activities of the 'Muju-gun Tourism Promotion Team'! View original image


[Asia Economy Honam Reporting Headquarters, Reporter Go Dal-young] Clean Muju, where fireflies still live, is considered a national tourist attraction including Muju Gucheondong, Meoru Wine Cave, Taekwondowon, Bandiland, and Deogyusan Natural Recreation Forest.


Muju County, dreaming of attracting 10 million tourists annually, is drawing keen attention by launching aggressive Muju tourism promotion that brings a sense of presence and vitality through cultural tourism interpreters and tour guides.


According to Muju County on the 15th, as the importance of tourism promotion grows day by day, they decided to carry out aggressive tourism marketing to attract tourists throughout the year starting from this day.


Accordingly, Muju County held a launching ceremony and awarded appointment letters in the morning at the county office's small conference room, attended by Hwang In-hong, the head of Muju County, and members of the tourism promotion team, officially starting their activities.


The 'Muju Tourism Promotion Team,' consisting of 16 tour guides and cultural tourism interpreters active at local tourist sites such as Meoru Wine Cave, was launched to introduce information about Muju tourism trips on each individual's SNS channels.


They are tourism interpretation experts currently working at tourist complexes such as Bandiland within Muju County. The appointed tourism promotion team will create promotional postings (photos, texts) related to travel courses and tourism resources matching monthly travel themes and Muju County, and plan to publish articles about tourism promotion activities on their personal SNS.


Their mission includes exploring hidden attractions within Muju County, providing experience reviews and information, which is significant for discovering yet unknown tourist spots beyond the well-known attractions Muju County possesses.


The posts published by the promotion team are limited to free topics introducing tourist sites, festivals, scenic spots, and restaurants, and designated topics posting various festivals designated by Muju County, with at least one post submitted monthly to the Muju County Tourism Marketing Team.


The promotional posting materials submitted by the tourism promotion team must include a screenshot of the 'likes' count screen from their personal Facebook and Instagram.


The county plans to evaluate the submitted promotional postings based on the number of promotions on personal Facebook and Instagram, the number of posts linked to Muju County's official SNS, and the number of 'likes' on the submitted posts.



Hwang In-hong, head of Muju County, said, "By giving meaning to the tourism resources Muju County possesses and storytelling them with an emotional approach different from general promotion, it will greatly help attract tourists to Muju," and urged, "Please do your best to promote Muju tourist complexes by utilizing your on-site sensibility."


This content was produced with the assistance of AI translation services.

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