Changwon City, Urban Brand Slogan Design Preference Survey

Citizen Preference Survey from 15th to 18th ... Announcement of Changwon Citizen's Day on the 1st of Next Month

Changwon City Hall Panorama

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Choi Hyun-joo] Changwon City in Gyeongnam announced on the 15th that it will conduct an online citizen preference survey from the 15th to the 18th on three candidate designs for the city brand slogan.

To this end, in March, the city formed an advisory group by recruiting experts from various fields to develop a slogan that enhances urban competitiveness and regional brand value. Professor Shim Chang-min from the Department of Design at Munseong University was appointed as the general director, and the slogan development is being promoted in collaboration with a professional service agency.

Considering various formats such as city promotional materials and public design, the focus was on developing a simple and readable design structure. As a result, three designs were derived and the citizen preference survey has begun. Participation in the survey can be done by clicking the survey on the city hall website, citizen participation, or the Changwon City SNS page. The final announcement will be made on the 1st of next month, on Changwon Citizens' Day.

Kim Jong-pil, Planning Officer of Changwon City, said, “We hope that the development of this city brand slogan will be an opportunity to further enhance Changwon’s brand value by improving the city’s image,” and added, “We ask for citizens’ interest and active participation in the preference survey.”

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