Busan Tourists, Don't Miss This... Convenient Fish Cake Series Gains Popularity

Local Company Samjin Eomuk Launches 4 Convenient Eomuk Varieties for Travelers

Samjin Eomuk Busan Station Ramada Branch.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] With the summer travel season approaching, Samjin Eomuk, a local fish cake company in Busan, is attracting attention by launching a travel eomuk series themed around ‘convenience.’

On the 15th, Samjin Eomuk announced the release of four convenient series products for travelers visiting Busan.

As overseas travel has been restricted due to COVID-19, domestic travel demand is expected to increase, and with many tourists expected to visit Busan, a representative summer tourist destination, Samjin Eomuk planned this spontaneous idea.

The ‘Samjin Eomuk Convenient Series’ released by Samjin Eomuk is composed of products focused on convenience for travelers.

Consisting of ‘Cooking Box That Makes Cooking Fun,’ ‘Four Types of All-Purpose Sauces,’ ‘Crispy Croquette,’ and ‘Real Cheese Breadeng,’ this series allows travelers to cook easily. The company explains that it is easy to carry, making it perfect for travel.

First, the ‘Cooking Box That Makes Eomuk Cooking Fun’ is a home meal replacement that simplifies the complicated cooking process, shortens cooking time, and provides convenience so anyone can easily cook eomuk dishes at home. One cooking box allows for more than five types of eomuk dishes, making it ideal for travel or home parties.

A set of four versatile sauces released by Samjin Fish Cake for travelers.

The ‘Four Types of All-Purpose Sauces’ consist of four versatile sauces: ‘Eomuk Tang Soup (Mild),’ ‘Eomuk Tang Soup (Spicy),’ ‘Stir-fry Sauce,’ and ‘Braised Sauce,’ which can be used for soups, stir-fries, and braised dishes. These sauces not only reduce cooking time and effort but are also individually packaged in pouch form for easy storage and portability.

‘Crispy Croquette’ is an upgraded version of Samjin Eomuk’s signature snack menu, the eomuk croquette, made larger in size than the original and using crispy breadcrumbs for a crunchier texture. It is available in four flavors: cream cheese, creamy shrimp, spicy pepper, and kimchi.

‘Real Cheese Breadeng’ is a meal-replacement snack containing three types of cheese: cheddar, mozzarella, and cream cheese. It reduces the chewy texture of eomuk and enhances the soft texture of bread, allowing consumers to enjoy it like bread despite it being eomuk.

Jung Sung-woo, Head of Marketing at Samjin Eomuk, said, “Considering travelers who move frequently, we launched this eomuk series as a convenient food that can be enjoyed without burden.”

At the Samjin Eomuk Busan Station Plaza branch, a ‘Specialty Coffee’ free giveaway event is being held for KTX/SRT travelers from June until the event ends, inviting Busan travelers.

This content was produced with the assistance of AI translation services.