Emart Town Wolgye Branch, Exhibition of Luxury Pianos 'Playelirico'

[Asia Economy Reporter Lim Hye-seon] The luxury piano "Pleyel Lyrico" has appeared at Emart Town Wolgye Branch.

The "Pleyel" piano, famous as the piano loved by Chopin, is a rare luxury item with only three units worldwide. In fact, besides South Korea, only Russia and Italy own one.

Emart announced on the 15th that it has urgently transported the "Pleyel" piano, which was housed in the Library Room on the 7th floor of the L'Escape Hotel, to coincide with the opening of Emart Town Wolgye Branch. This is virtually the first exhibition in Korea. Emart plans to exhibit the "Pleyel" piano on the 1st floor "Atrium" until the end of this month, establishing Emart Town Wolgye Branch as a complex cultural space equipped with artistic content.

Before the renovation, the Atrium space of about 50 pyeong was a product sales event hall. However, Emart transformed this space into a complex cultural space through a full renovation. Breaking away from the existing large mart framework as a simple shopping space, it boldly incorporated experiential and stay-type content, evolving into a "store where customers want to visit again" and a "space that provides customers with wonderful memories."

Going forward, the "Atrium" space will be filled with new content every month to add fun to shopping and provide enjoyment to customers visiting the store.

This content was produced with the assistance of AI translation services.