"Musical Meets AR Technology" LGU+ Presents 'Mozart'

[Asia Economy Reporter Koo Chae-eun] LG Uplus announced on the 15th that it will produce the musical 'Mozart' as augmented reality (AR) content and provide the service through the U+AR app.

The first AR content for a musical being introduced this time consists of an 'AR Music Box Video,' where you can listen to the main performance songs of the musical 'Mozart' actors, and 'AR Photo Stickers.' It is scheduled to be released simultaneously with the first performance starting on the 16th at the Sejong Center for the Performing Arts Grand Theater through the U+AR app.

The live-action-based 3D content of the musical actors realized through the U+AR app can be viewed from a 360-degree angle. Photos taken with the actors or performance videos can also be shared via SNS. In particular, the AR musical music box video, composed of highlight songs from the musical 'Mozart!' such as 'I Want to Avoid My Fate,' 'Why Don't You Love Me,' 'I Am Music,' 'Golden Star,' and 'I Am the Wife of an Artist,' is expected to offer a new experience to audiences who have been waiting for the 10th anniversary of the musical 'Mozart!'

From the opening day of the musical 'Mozart' on the 16th of this month until the end of the performance on August 9th, LG Uplus will also provide an opportunity for visitors to the Sejong Center for the Performing Arts to directly scan character posters and photo cards to experience 3D AR content. Yoonho Choi, Executive Director of LG Uplus AR/VR Service, said, "Through collaboration with musical works, we have been able to provide a new and vivid experience with AR technology to audiences thirsty for performances," adding, "We expect synergy in revitalizing 5G content through collaboration with various cultural contents."

This content was produced with the assistance of AI translation services.