Sulwhasoo, 'Beauty Grows' Digital Campaign

[Asia Economy Reporter Yujin Cho] Amorepacific's flagship luxury beauty brand Sulwhasoo is launching a digital campaign titled "Beauty Grows," which conveys a message about the continuity and depth of beauty to modern women.

The campaign delivers the core message of "Beauty Grows" through videos and social network service (SNS) content featuring women who boldly break free from prejudice and embrace their own unique beauty.

The campaign captures the personal definitions of beauty from classical and violin maestro Jung Kyung-hwa, actress Lee Jung-eun who is loved for her long-standing passion and depth in acting, 22-year top model and working mom Song Kyung-ah, and Hwang So-yoon, the vocalist of the band Sae Sonyeon who is creating a unique musical color, all portrayed through modern and stylish videos.

Additionally, to become an active campaign where customers participate and spread the message themselves, SNS content will be managed. It supports automatic creation of "My Own Beauty Grows Story" videos and encourages active participation through shareable SNS content.

Since its launch in 1997, Sulwhasoo has been loved by customers and women worldwide for a long time, striving to offer healthy and radiant beauty. This campaign was planned to vividly convey the brand philosophy that women living in the present can confidently enjoy their "inherent beauty" regardless of age and time, and that "beauty does not stay momentary but grows and deepens over time."

The campaign videos can be viewed on Sulwhasoo's YouTube channel and Instagram account.

This content was produced with the assistance of AI translation services.