[Weekly Savings Bank] Welcom Savings Bank Showcases Employee Vlog

[Asia Economy Reporter Kim Min-young] This week, the savings bank industry experienced various events. Some institutions donated scholarships to local high schools and supported medical staff working hard to prevent the spread of the novel coronavirus (COVID-19). Welcome Savings Bank revealed the true face of savings banks by releasing videos directly filmed by its employees.

◆What do Welcome Savings Bank employees do?

Welcome Savings Bank released videos produced by its own marketing staff.

The video series titled "Promote Welcome" released on the bank’s official YouTube channel was entirely created by general employees in their early 20s to early 30s, from planning and acting to filming.

The videos capture the joys and hardships of 2030-generation office workers leading the bank’s practical operations.

The first video, about two minutes long, depicts a marketing staff member of Welcome Savings Bank wearing a "Welcome Digital Bank (Welbang)" mask and handing out flyers on the street after much thought to fulfill the mission of promoting Welcome Savings Bank to the entire nation.

This series will be released every two weeks on Welcome Savings Bank’s YouTube channel. From episode two onward, the practical work of the Welcome Savings Bank marketing team will be shown in the videos.

A company official stated, “We produced this with the hope that viewers will feel closer to Welcome Savings Bank,” adding, “We will continue to present useful and entertaining videos.”

◆Smart Savings Bank joins the #ThanksTo challenge

Smart Savings Bank stepped forward to support medical staff working hard to overcome the novel coronavirus (COVID-19).

Smart Savings Bank announced that CEO Kim Young-gyu participated in the ‘#ThanksTo challenge’ to express gratitude to COVID-19 medical personnel.

CEO Kim, who took part in the campaign that day, nominated Park Hyun-chul, CEO of Bukuk Securities, and Choi Young-sik, chairman of the nonprofit organization Pangyo 1jo Club, as the next participants.

Smart Savings Bank had previously donated funds to the Hope Bridge Disaster Relief Association in April.

◆Star Savings Bank supports scholarships at Sunchang Jeil High School

Star Savings Bank, located in Jeonju, Jeollabuk-do, announced that it signed a scholarship support agreement with Sunchang Jeil High School.

In particular, this year, to support students from families facing economic difficulties due to COVID-19, the bank provided scholarships totaling 4.8 million KRW to six students and awarded 6 million KRW in scholarships to three new students with excellent academic records, delivering a total of 10.8 million KRW in scholarships along with scholarship certificates.

Yang Soon-jong, CEO of Star Savings Bank, said, “I hope the scholarships will help students who are struggling due to COVID-19 to focus on their studies, even if just a little.”

This content was produced with the assistance of AI translation services.