Overseas Market Expansion? 'University Student BoBusang' Steps Forward

Dongmyeong University Student Acts as Peddler to Promote Export Products and Pioneer Markets

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] University students are setting out as overseas peddlers. Their mission is to support family companies of the university in pioneering overseas markets.

On the 12th, Dongmyung University announced that it will select 20 'Dongmyung Peddlers' to promote family company products and assist with export tasks under the slogan "Pioneering Overseas Markets for Family Companies with My Own Hands" and dispatch them abroad.

Dongmyung Peddlers, a unique differentiated program of Dongmyung University, is a distinctive program that greatly contributes every year to supporting overseas market development through product promotion and export activity support, as well as enhancing the global employment capabilities of enrolled students.

This year, teams composed of international students from the dispatch countries (one international student and one Korean student) are formed to address local safety issues and lack of cultural understanding, and they are preparing to maximize the 2021 activity outcomes through domestic education such as English conversation and marketing.

The university will select 20 enrolled students as Dongmyung Peddlers this year. They will receive support for local living expenses and various educational costs in the dispatch countries, and will receive special lectures and practical training before dispatch. Recruitment will begin on the 15th and continue until 20 students are selected, targeting enrolled students in their 1st to 3rd year.

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