Life Insurance Foundation Wins Bronze at PR Awards for Youth Suicide Prevention Campaign

The Life Insurance Social Contribution Foundation announced on the 12th that the youth suicide prevention campaign "Da Deureojul Gae" won the bronze award in the nonprofit category at the "PR Award Asia 2020."

[Asia Economy Reporter Oh Hyung-gil] The Life Insurance Social Contribution Foundation announced on the 12th that the youth suicide prevention campaign 'Da Deureojul Gae' won the bronze award in the nonprofit category at the 'PR Awards Asia 2020.'

Now in its 19th year, the 'PR Awards Asia' is an awards ceremony hosted annually by the communication media company 'Campaign,' which discovers and evaluates successful PR cases in the Asian region.

'Da Deureojul Gae' is a suicide prevention awareness campaign started by the Life Insurance Foundation in 2017. It addressed the heavy and depressing issue of suicide by publicizing it and delivering it through cheerful content, thereby strengthening emotional bonds among teenagers. The counseling system, launched in collaboration with the Ministry of Education in September 2018, has conducted over 100,000 counseling sessions.

Lee Jong-seo, chairman of the Life Insurance Foundation, said, "It started with the hope of creating a space where teenagers can openly share their worries and receive comfort," adding, "We will continue to work with a sense of mission to create a society where teenagers can grow healthily and happily."

Meanwhile, the Life Insurance Foundation, established in 2007 through a joint agreement of 20 life insurance companies, is a public interest corporation engaged in projects such as overcoming aging, resolving low birth rates, promoting respect for life, and suicide prevention support.

This content was produced with the assistance of AI translation services.