Komodo Unveils Unique Photo Shoot in Collaboration with Furniture Company

[Asia Economy Reporter Yujin Cho] Komodo, a menswear brand operated by Shinsegae Tomboy, announced on the 12th that it has launched a new product line called ‘365日 Line’ and collaborated with furniture company Kareklint for a photoshoot.

Kareklint is a premium furniture brand run by three male representatives in their 30s, gaining great popularity by using high-quality materials to create sturdy and beautiful solid wood furniture.

Komodo focused on the recent trend of the home ludens group (a neologism combining ‘home’ and ‘ludens,’ meaning play) who spend most of their leisure time at home due to the COVID-19 pandemic, increasing interest in interior design, and planned a photoshoot that harmonizes clothing and furniture.

To showcase the image of ordinary men living stylishly in the current era, Komodo selected the representatives of Kareklint as the photoshoot models.

Shot at Kareklint’s showroom in Cheongdam-dong, this photoshoot presents men’s outfits transitioning through work, meetings, and relaxation, along with furniture that suits each setting.

The three young representatives of Kareklint wore Komodo’s 365日 Line summer shirts and knitwear, displaying natural charm against backgrounds of furniture that best matched each product.

The 365日 Line consists of comfortable daily wear that stays true to the basics. The collection includes a ‘Linen Anorak Shirt’ in luxurious colors such as yellow, beige, and gray, featuring the stylish wrinkles characteristic of the fabric; a ‘Pique Knit’ with a clean design and UV protection; and a ‘Linen Outer Shirt’ that can be worn as an outer layer over short-sleeve T-shirts, among various other products.

The photoshoot backgrounds were created using various furniture pieces to realistically depict interiors like homes, offices, and meeting spaces, allowing viewers to naturally reference everyday interior design.

To commemorate this collaboration, Komodo and Kareklint are offering special purchase benefits until the 14th.

During the event period, customers can download a 50,000 KRW discount coupon for Kareklint furniture on the special event page within Shinsegae International’s official online mall S.I.VILLAGE, applicable on furniture purchases over 1,000,000 KRW. Additionally, a 10% discount is available on Komodo products purchased at Komodo stores nationwide and at S.I.VILLAGE.

This content was produced with the assistance of AI translation services.