LG Household & Health Care su:m37°, Launches Rosyksumma Ampoule Program

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched the ‘Rosique Summa Ampoule Program’ for targeted care of various skin concerns under its natural and fermented beauty brand, su:m37°.

The program condenses the efficacy and expertise of the Rosique Summa line into three luxurious ampoules that address diverse skin issues. It consists of the ‘Supreme Pore Ampoule,’ which cares for pores and skin texture to deliver a porcelain-like smoothness; the ‘Ultra Hydrating Ampoule,’ which provides powerful moisture and elasticity energy to create vibrant, youthful skin; and the ‘Miracle Energy Ampoule,’ which infuses vitality and radiance energy into the skin to complete a miraculous beautiful complexion.

All ampoules commonly contain the core ingredient Golden ElixirTM, a reinterpretation of a Roman royal prescription, to fundamentally care for the skin. The Supreme Pore Ampoule includes serine to help improve pores and skin texture, the Ultra Hydrating Ampoule contains beta-glucan to soothe the skin and care for vitality, and the Miracle Energy Ampoule features ectoine to deliver powerful life force to the skin, aiding in addressing skin concerns.

The ampoule containers are inspired by the ‘Roman Royal Crown,’ crafted by master artisans known as Artisans. The design expresses a more radiant and luxurious appearance by adding color to the delicate and modern metalwork patterns and the lustrous yet splendid containers.

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