Simmons Bed Opens 'Beautyrest 1870' Pop-up at Shinsegae Department Store Gangnam Branch

Simmons Bed's Beautyrest 1870 pop-up store operated on the 9th floor Mode Hall of Shinsegae Department Store Gangnam Branch. Photo by Simmons Bed

[Asia Economy Reporter Moon Hyewon] Simmons Bed announced on the 11th that it will operate a ‘Beautyrest 1870’ popup store on the 9th floor Mode Hall of Shinsegae Department Store Gangnam until the 25th in celebration of the brand’s 150th anniversary.

In addition to showcasing Beautyrest 1870 mattresses and frames, the popup store features various contents presented by Simmons, from the ‘SIMMONS HARDWARE STORE’ zone to the ‘VR Experience Zone,’ maximizing customer experience.

The popup store exhibits hats, work gloves, tape measures, and the 150th anniversary commemorative logo, reproducing items actually used by Simmons delivery workers in the 1920s.

Visitors can also see two new frame products reinterpreted from actual advertisements from the 1900s: the ‘1870 Classic Edition’ and the ‘1870 Retro Edition.’

At the VR Experience Zone, where visitors can virtually experience the entire production process of Simmons beds, they can tour the ‘Simmons Factorium’ located in Icheon, Gyeonggi-do, in 360 degrees through VR, listen to explanations about mattress research and production processes, and vividly experience Simmons bed technology.

This content was produced with the assistance of AI translation services.