Orion Launches 'Orion Jelly Sour Kkumtul-i'

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 11th that it has launched ‘Orion Jelly Sour (SOUR) Kkumtli,’ which adds a tangy and sweet yet thrilling sour taste to the existing Wang Kkumtli shape.

The Sour Kkumtli enhances the sour taste by coating the existing Wang Kkumtli, which contains 30% real fruit juice to preserve the chewy texture and fresh fruit flavor, with a sour powder enriched with Vitamin C. As the popularity of jelly products rises and the preferences of the main consumer group of jellies, the 10-20 age group, diversify, Orion added a sour-flavored jelly to its lineup, responding to the demand for unique tastes. The product offers the fun of choosing between two flavors?plum and pineapple?that pair well with the sweet and sour taste, all in one pack. It is sold in two types: a 67g standard product and a bundle of three 56g packs.

Launched in 1994, Wang Kkumtli has been loved for a long time by providing both fun and taste, featuring a worm-shaped jelly that is fun to stretch and eat, and including a double-sized Wang Kkumtli as a fun element. Following the original Wang Kkumtli and the cola-flavored Daewang Kkumtli, the release of Sour Kkumtli expands the lineup, broadening consumer choices.

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