Lotte Department Store Exclusively Launches Limited Edition 'ASICS×iAB Studio' Products

[Asia Economy Reporter Seungjin Lee] Lotte Department Store will exclusively release a limited edition capsule collection collaboration between the global sports brand ‘Asics’ and the art crew brand ‘iAB Studio’ at its main store and Busan main store on the 18th.

This collaboration targets the tastes of the millennial generation, who place great value on owning limited quantity products in their hands. Additionally, the 'Asics x iAB Studio' collaboration products will be sold through an online raffle (lottery) system.

Usually, for limited edition products, numerous customers line up from the day before to purchase, but considering ‘social distancing in daily life,’ Asics collaborated in advance to introduce the online raffle system for the first time at a department store.

The representative product of this collaboration is the sneaker ‘GEL-VENTURE 6 AI-1,’ newly created by adding iAB Studio’s design to Asics’ best-selling trail running shoe GEL-VENTURE 6. The price is 149,000 KRW. In addition, the ‘Collaboration Apparel Series,’ which adds functional materials to iAB Studio’s clothing line ‘Signature Apparel,’ will also be introduced.

From the 11th to the 14th, customers can apply by selecting the pick-up date and product on the Asics website, and winners will be announced on the 17th. Customers who receive a winning text message can purchase the winning products from the 18th to the 24th at Lotte Department Store’s main store, Busan main store, and Asics Tiger Garosugil store.

Previously, in December last year, Lotte Department Store sold the limited edition Converse brand product Run Star Hike, which sold out in just five hours with about 400 people lining up before the store opened that day.

Jaeok Lee, Head of Product Division at Lotte Department Store, said, “Demand for finding unique fashion items is continuously increasing, especially among the MZ generation,” and added, “We plan to continuously plan collaboration products to attract customers’ interest in line with changing fashion trends.”

This content was produced with the assistance of AI translation services.