DIA TV Launches Stray Dog Protection Campaign 'Hamkkehalgae Challenge'

Photo by CJ ENM

[Asia Economy Reporter Kim Heung-soon] CJ ENM's one-person creator support project, DIA TV, announced on the 9th that it will hold the 'Together with Pets Challenge' with partner creators and their pets. This challenge is a social contribution campaign conducted through social networking services (SNS) from May 30 to June 14, conveying the message of spending happy time with pets and protecting abandoned dogs.

The campaign consists of ▲participation through Instagram comments ▲entry via DIA Market comments ▲donations and on-site volunteering at abandoned dog shelters. Instagram users can donate up to 100 snacks by leaving participation comments on challenge content posted by creators, and subscribers who watch the Danyeoolgae Challenge uploaded on YouTube and other SNS can express their intention to participate in events and donations by commenting on the corresponding DIA Market page.

As of the 7th, about 1,600 fans have participated in this campaign. DIA TV and partner creators plan to visit the abandoned dog shelter operated by the Yongin City Animal Protection Association in June to donate products collected through the campaign and carry out cleaning volunteer work.

Oh Jin-se, head of the Creator Business Division at CJ ENM DIA TV, said, "As influencers who receive much love from subscribers and fans increase, many want to spread positive influence through social contribution activities," adding, "DIA TV plans to continuously support not only the creation of an ecosystem for content production and virtuous cycles but also creators' social contribution activities."

This content was produced with the assistance of AI translation services.