The Hot Encounter Between Wang Gyoja and ‘Hanwha Eagles’... CJ Launches Igeuligeul Fire Wang Gyoja

[Asia Economy Reporter Lee Seon-ae] CJ CheilJedang announced on the 9th that it will launch the Igeuligeul Bulkkot Wang Gyoja, a dumpling with a fiery and bold flavor, in collaboration with the professional baseball team Hanwha Eagles.

The Igeuligeul Bulkkot Wang Gyoja contains large chunks of pork, providing a rich texture and juicy flavor in every bite. It also includes Cheongyang chili peppers to add an addictive spicy heat that intensifies as you eat. Additionally, the chewy dumpling skin, kneaded over 10,000 times, preserves the original taste of the ingredients by excluding major food additives such as synthetic flavorings, aspartame/acesulfame potassium (sweeteners), water-soluble annatto (coloring), and D-sorbitol solution.

This new product was planned to offer a unique enjoyment to the 'baseball home viewers' who watch games at home during the spectator-free era of professional baseball. Especially, the collaboration between CJ CheilJedang, which leads the domestic dumpling market trend with Bibigo Wang Gyoja, and the passionate fandom of the Hanwha Eagles is expected to gain great popularity among fans who love dumplings and baseball alike.

A CJ CheilJedang representative said, “The Igeuligeul Bulkkot Wang Gyoja captures the spicy flavor favored by Koreans, making it a great product to relieve stress while watching games,” adding, “We will continue to explore various ways to approach consumers in a fun and friendly manner based on CJ CheilJedang’s product capabilities.”

This content was produced with the assistance of AI translation services.