Sunchang-gun, Gochujang 'Riding the Hallyu Wave to China~'

Mun Ok Rye Food, located in Gochujang Folk Village, has signed an export contract for 40,000 packs (100g each) of gochujang seasoning sauce for budaejjigae with Mudanjiang Specialized Food Co., Ltd. in China. Photo by Sunchang-gun

[Asia Economy Honam Reporting Headquarters Reporter Gominhyung] Sunchang-gun, famous as the hometown of Gochujang, is drawing attention as it has decided to export jang sauce products to China.

According to the county on the 8th, recently, Munokrye Foods, located in the Gochujang Folk Village, signed an export contract with Mudanjiang Teokhwa Food Co., Ltd. in China for 40,000 packs (100g each) of gochujang seasoning sauce for budaejjigae.

The contracted quantity is expected to be shipped to China on the 17th.

The Chinese company Teokhwa Food Co., Ltd., which signed the contract this time, is a mid-sized company specializing in meat processed foods and has supply contracts with large supermarkets in China.

This export was triggered by a visit and inspection of Sunchang-gun by the chairman group of the Mudanjiang Entrepreneurs Association in Heilongjiang Province, China, last September to investigate fermented sauce products such as gochujang.

During the visit, explanations were given about the Gochujang Folk Village and the Fermentation Theme Park, and they toured the Fermentation Microorganism Industry Promotion Institute, Sunchang Jang Factory, and folk village manufacturing facilities, receiving an introduction to jang fermented sauce products.

The quantity exported to China this time is also an initial shipment, and with growing interest in K-foods within China, it is expected that export volumes will further expand in the future.

Hwang Suk-ju, the mayor of Sunchang-gun, said, “Although there have been many overseas export consultations due to the high recognition of gochujang and others, they were repeatedly frustrated due to issues such as export prices. However, the strategy of expanding to jang fermented sauce products proved effective. We will continue to develop premium jang fermented sauce products that suit the tastes of people worldwide, using this China export as an opportunity.”

This content was produced with the assistance of AI translation services.