SMEs Introduce 'Live Commerce' for Real-Time Two-Way Communication with Consumers
A live commerce pilot broadcast screen filmed at the Happy Department Store Brand K Hall by the Small and Medium Business Distribution Center on the 27th of last month. Photo by Small and Medium Business Distribution Center
View original image[Asia Economy Reporter Moon Hyewon] The Ministry of SMEs and Startups and the Small and Medium Business Distribution Center announced on the 4th that they will launch live commerce on the ‘Gachi Sapsida Platform’ starting this month to support online sales channels for small business owners and SMEs.
Live commerce differs from traditional home shopping by enabling real-time interactive communication with consumers. It allows quick resolution of product information or inquiries before purchase, and can attract consumer interest through fun events such as discount coupons and guerrilla time sales.
According to the Center, in a pilot broadcast held on the 27th of last month, where Everybot’s ‘Mulgulle Cheongso-gi EDGE’ (wet mop vacuum cleaner EDGE) and Fluke’s ‘Adorable Water-based Nail’ were sold at affordable prices, the cumulative number of viewers was recorded as 1,413 and 3,010 per product, respectively.
The Center plans to regularly broadcast live shows through collaboration with online commerce companies such as Naver and TMON. After the third supplementary budget is finalized, the frequency of broadcasts, which was once a week, will be increased to three times a week. The goal is to sell 10,000 small business products by 2022.
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Jung Jinsoo, the Center’s CEO, said, “Through Gachi Sapsida live commerce, we will strive to expand online market channels and discover excellent products for SMEs and small business owners who have experienced sales declines due to the COVID-19 pandemic. Products that were difficult to explain with just text and photos will be infused with valuable energy through live commerce, and through this, consumers can enjoy shopping. The Small and Medium Business Distribution Center will work to serve as a product curator.”
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