KB Securities Sees Rapid Growth in Non-Face-to-Face Online Customer Assets... Surpasses 10 Trillion Won

[Asia Economy Reporter Oh Ju-yeon] KB Securities announced on the 3rd that the scale of its online customer assets has surpassed 10 trillion won. This milestone comes about four years after KB Securities launched in 2017 as a latecomer in bank-linked and non-face-to-face sales.

In particular, non-face-to-face assets increased by 22.3 times compared to the end of 2016, with about a 70% increase this year. Among online customers, the number of actual customers with more than 1 million won is approximately 280,000, marking a 1150% increase since the start of non-face-to-face online sales.

It is also notable that customer investment assets have expanded beyond stocks to include a variety of financial products. Based on an increase in CMA balances for short-term investment products as well as living expense management, investment balances in various financial products such as ELS, funds, and bonds have exceeded 600 billion won. From a stock investment perspective, non-face-to-face customers’ investment portfolios are broadening to include financial product investments.

Since KB Securities focused on strengthening its online platform strategy, the mobile trading service (MTS) M-able, launched in 2017, recorded 520,000 monthly users as of April, a 538% increase compared to its first year. The number of customers with overseas stock trading experience has also grown explosively, increasing by 925% compared to 2017. The global one-market overseas stock investment service, launched by KB Securities early last year, surpassed 100,000 subscribers within one year and is currently approaching 200,000, showing about a twofold increase compared to the end of last year. In addition, KB Securities has established and is operating a Prime Center to support the explosively growing number of individual investors in various ways this year.

A KB Securities official stated, "The Prime Center, opened in February to provide professional consultation services to small investors and online customers, has been actively operating by uploading 2,057 investment contents such as market theme stocks, card news, supply-demand leading stocks, and Prime securities broadcasts," adding, "The Prime Club, a premium asset management service enjoyed for a small subscription fee, has about 12,000 subscribers since its launch on April 20."

This content was produced with the assistance of AI translation services.