Incheon Yeonsu-gu Registers Trademarks 'Osipsiyeong' and 'Dallae wa Dugyeoni'... Food Culture and Bakery Brands

Gonamseok, head of Yeonsu District Office in Incheon (second from the left), is holding the Korean Intellectual Property Office's service mark and trademark registration certificates for 'Osipsiyoung' and 'Dallae and Dugyeoni' while taking a commemorative photo with officials.
[Photo by Yeonsu District, Incheon]

[Asia Economy Reporter Park Hyesook] Yeonsu-gu, Incheon has completed the trademark registration and patent office service mark for the region's representative food culture hub brand 'Osipsiyeong' and the bakery joint brand character 'Dallae and Dugyeoni.'

Accordingly, the district can now actively commercialize the food culture specialized and pilot street festival brand 'Osipsiyeong' through aggressive commercialization projects such as the full-scale activation policy and the establishment of a joint brand through cooperation with small food-related businesses.

On the 31st, the district announced that it had completed four patent office applications, including the street festival 'Osipsiyeong' and the bakery joint brand BI (Brand Identity), as the trademark holder of Yeonsu-gu, Incheon, to foster the food culture hub brand and revitalize food culture.

Osipsiyeong is the BI of Yeonsu-gu's representative food culture festival developed when Seonhak-dong alley commercial district was designated as a food culture pilot street in 2014. It means "the time to become young from 5 to 10 o'clock" and contains a welcoming greeting meaning "Welcome" to visitors.

In addition, in 2017, the district developed the bakery joint brand 'Bbanganae' to preserve the skills of individual bakery owners in the old downtown and revitalize the commercial district, promoting joint cooperation projects along with strengthening the capabilities of small business owners.

'Dallae and Dugyeoni,' which was registered this time, is also Yeonsu-gu's bakery joint brand character created by symbolizing azalea and another flower called dugyeonhwa in the shape of bread and clothes.

This character was selected by residents' votes from among 12 names and 12 characters independently developed by third-year students of the Department of Visual Design at Incheon Catholic University in 2018.

With the completion of the service mark and trademark registration for the representative food culture brand, the district plans to implement more aggressive dining policies such as expanding tourism infrastructure using these marks.

A Yeonsu-gu official said, "To create the 'Yeonsu-gu K-FOOD Square,' a global food culture convergence food industry platform project, we plan to continuously develop and utilize local food culture hub brands and promote various dining business revitalization policies."

This content was produced with the assistance of AI translation services.