[Post-Corona, Convenience Foods Rise] Rising Granola... Popular as a Breakfast Substitute

Rapid Growth to 60 Billion KRW Last Year Emphasizing Health and Convenience
Dongseo Food's 'Post Granola'... Popular Nutritious One-Meal Option

[Asia Economy Reporter Lee Seon-ae] As the market for convenient yet healthy breakfast substitutes continues to grow steadily, the growth of granola?a cereal made by combining whole grains and nuts?is remarkable. The granola market rapidly expanded to a scale of 60 billion KRW in 2019, driven by consumers' increasing demand for breakfasts that capture both 'health' and 'convenience.'

Dongseo Food's "Post Granola" is a product that pairs crispy granola made by baking healthy whole grains such as oats on a cornflake base with refreshing dried fruits. It comes in three varieties: ▲Cranberry Almond ▲Blueberry ▲Cacao Walnut, and is rich in nutrients such as carbohydrates, vitamins, and calcium, making it enjoyable for people of all ages.

"Granola Cranberry Almond" features granola made from whole grains (30%) combined with almonds and cranberries, offering a savory yet sweet and tangy flavor. "Granola Blueberry" contains blueberries, known as one of the world's top ten longevity foods, and is widely recognized for its anthocyanin content, which helps improve eyesight. "Granola Cacao Walnut" adds antioxidant-rich cacao and walnuts containing unsaturated fatty acids to crispy baked cornflakes, making it a perfect choice for consumers who regularly include nuts in their diet for health benefits.

The premium granola "Post Golden Granola," which enhances traditional granola cereals with high-quality nuts and fruits for a healthier experience, offers a variety of options to suit individual preferences, including ▲Crunch ▲Fruits ▲Almond Bean.

"Post Golden Granola Crunch" is made by baking a blend of super grains?oats, rice, corn, barley, and wheat?in an optimal ratio to create 82.8% multigrain granola, combined with premium nuts such as almonds and pecans. It is characterized by the savory flavor and crispy texture created by the grains and nuts. "Post Golden Granola Fruits" includes various dried fruits such as strawberries, apples, and cranberries, blending the crispy golden granola with the sweet and tangy fruit flavors, making it perfect to enjoy with milk or yogurt for a refreshing taste.

"Post Golden Granola Almond Bean" contains 82.8% multigrain granola mixed with domestically produced black and white soybeans rich in protein, calcium, and phosphorus, along with sliced almonds that are baked to a crisp. The golden granola is coated with domestic soybean powder, delivering a rich savory flavor that fills the mouth.

They also offer the "Golden Granola Milk Bar," a bar-type product for even more convenient consumption. This product contains 8 vitamins, 3 minerals, and calcium equivalent to 200 ml of milk (264 mg based on 100 g of Golden Granola Milk Bar), allowing consumers to enjoy a nutritious meal anytime, anywhere.

Dongseo Food applies the "Sensory Zipper Bag," a package designed with convenience and environmental considerations, to the Post Granola product line. The Sensory Zipper Bag is a pouch with a zipper at the opening, allowing easy resealing to keep the product fresh. It offers superior moisture-blocking capabilities compared to traditional tape-sealed packaging, enabling consumers to enjoy crispy and fresh cereal for a long time even after opening.

This content was produced with the assistance of AI translation services.