Lotte Hotel Partners with FeelGoot Music for COVID-19 Music Donation Project

COVID-19 Music Donation Project Album Cover. (Photo by Lotte Hotel)

[Asia Economy Reporter Seungjin Lee] Lotte Hotel's lifestyle hotel brand L7 Hotel announced on the 26th that it will carry out a special project with FeelGhood Music, the agency of the couple Tiger JK and Yoon Mirae, who are active as L7 Crew members.

The 'Music Donation Project' conducted by L7 Hotel and FeelGhood Music was planned to deliver messages of comfort and hope to the public enduring difficult times due to the novel coronavirus infection (COVID-19).

As part of the project, L7 will release Tiger JK's sweet soul songs "Sim-ui-e Geollineun Sarangnorae" and "Kiss Kiss Bang Bang" on the 26th. Notably, Sun Twelve, who has recently become a hot topic on social networking services (SNS), participated as a featuring vocalist in these songs.

These songs honestly express the feelings of modern people who must stay apart due to social distancing. The style is impressive with sweet R&B lines combined with rough spoken words, focusing on everyone who needs love in an era of emotional disconnection. The proceeds from these songs, along with donations from L7 Hotel, will be fully used as COVID-19 donations.

The L7 Crew represents cultural creators for L7 Hotel, currently including hip-hop artists from FeelGhood Music (Tiger JK, Yoon Mirae, BIBI, and BIZZY). In August, they successfully held a rooftop pool party at L7 Hongdae titled 'MFBTY L7 HOTELS DREAM ROOFTOP POOL CONCERT for Understanding Multicultural Families' as a social contribution activity.

A representative of L7 Hotel said, "We are pleased to carry out a meaningful project with FeelGhood Music," and added, "We hope this project can provide some comfort to those exhausted by COVID-19."

This content was produced with the assistance of AI translation services.