POSCO Construction Drives 'New Normal Era' with Drive-Thru Popularity in Apartment Sales

[Asia Economy Reporter Yoo In-ho] On the afternoon of Saturday, the 23rd, cars lined up in the parking lot near the model house of POSCO Construction’s ‘The Sharp Songdo Centennial,’ located at 37-2, Songdo-dong, Yeonsu-gu, Incheon Metropolitan City.

Due to the spread of the novel coronavirus infection (COVID-19), instead of opening the model house to the public, a drive-thru was operated, and prospective buyers visited the site by car. Since the drive-thru opened on the 22nd, 3,800 cars have visited over three days.

POSCO Construction will operate the ‘drive-thru’ service in the parking lot near The Sharp Songdo Centennial’s model house until the 29th. Visitors receive subscription guidebooks, personal quarantine supplies (hand sanitizer, wet tissues), and coupons for phone consultation reservations (limited on a first-come, first-served basis) without leaving their vehicles. After receiving the coupon, customers can make a phone reservation for their preferred time, and a professional consultant will provide subscription guidance.

Various details of the complex can also be viewed at the cyber model house. The VR showroom, which allows visitors to experience the units as if they were real, vividly showcases the detailed layouts, interiors, and optional selections of each unit, highlighting the product value of the complex.

This week, ‘The Sharp Gwangju Forest’ in Munheung-dong, Gwangju Metropolitan City, which is opening its cyber model house, presents an introduction video of the model house as if visitors were on-site.

High-definition videos are provided using broadcasting-level filming equipment. A former KBS weathercaster personally introduces the complex. Drones capture a panoramic view of Munheung-dong, Gwangju. The video shows nearby Mudeungsan National Park, transportation conditions that enhance residential convenience, and various lifestyle amenities.

Special cameras shoot the complex model from multiple angles, making the video feel like viewing the actual completed complex. Along with sketches of the model house, videos of two apartment types (exclusive use 84㎡C, 101㎡A) and one officetel type (exclusive use 59㎡A) are shown.

A POSCO Construction sales official said, “The sales market, which mainly involved face-to-face interactions with customers, is also trying various unique ideas to adapt to the new normal era. By combining various equipment and technologies in non-face-to-face marketing, we will minimize the inconveniences experienced in purchasing a home and enhance communication with customers.”

This content was produced with the assistance of AI translation services.