"Concert Enjoyed Inside the Car"... Hyundai Motor's 'Stage X Drive-In Concert' Held

Drive-In Event Held at Goyang KINTEX Outdoor Parking Lot

Hyundai Motorstudio Stage X Drive-In Concert Scene (Photo by Hyundai Motor Company)

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company planned a drive-in theater style concert to deliver messages of hope and comfort to the people exhausted by the novel coronavirus disease (COVID-19).

Hyundai Motor announced on the 24th that it held the ‘Hyundai Motorstudio Stage X Drive-In Concert’ in the form of a drive-in theater at the parking lot of KINTEX Exhibition Hall 2 near Hyundai Motorstudio Goyang in Goyang-si, Gyeonggi-do, for three days on the 22nd, 23rd, and 24th of this month. The concert invited a total of 900 vehicles, 300 vehicles per day, selected from customers who applied through the Hyundai Motorstudio website and SNS.

The Hyundai Motorstudio Stage X performance name combines 'Stage,' meaning the stage, and 'X' from 'Experimental,' which embodies Hyundai Motorstudio’s spirit of challenge. This was the second event following last year, and this year, the concert was specially arranged in a large parking lot where attendees could enjoy the stage performance by sitting in their own cars and tuning into the radio frequency.

Hyundai Motorstudio Stage X Drive-In Concert Scene (Photo by Hyundai Motor Company)

On the first day, the 22nd, a K-pop performance featuring Kim Tae-woo, Ailee, Baek A-yeon, Saesoyon, Jomungun Band, and Sultan of the Disco was held. On the second day, the 23rd, a Broadway 42nd Street gala musical show was presented, and on the third day, the 24th, a classical music concert with conductor Geum Nan-sae and the New World Philharmonic Orchestra’s commentary was arranged. Media art exhibitions by world-renowned artists were also held alongside.

Hyundai Motor supported the revitalization of the local economy and small business owners affected by COVID-19 by purchasing snacks for the Hyundai Motorstudio Stage X Drive-In Concert from traditional markets in the nearby Goyang area.

A Hyundai Motor official said, “We prepared a new form of customer invitation concert in a safe drive-in theater style to help ordinary citizens, cultural workers, and small business owners who are restricted in social activities due to COVID-19,” adding, “We will continue to strive to impress many customers visiting Hyundai Motorstudio with innovative and experimental attempts.”

This content was produced with the assistance of AI translation services.