LG Household & Health Care su:m37°, Launches Portable Sun Stick

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has newly launched the ‘Sun Away Velvet Sun Stick’ under its natural fermentation beauty brand, su:m37°, which provides smooth skin without clumping even after multiple applications.

This product features triple functionality, including powerful UV protection (SPF50+/PA++++), wrinkle improvement, and whitening effects. It corrects skin texture smoothly like velvet and controls oil to keep the skin matte without clumping or lifting, even after several layers.

In particular, it adheres closely to the skin, naturally correcting pores and uneven textures, and offers a light tone-up effect, making it suitable as a makeup base. The bright pink opaque formula applies lightly and smoothly, organizing the skin texture refreshingly without shine or stickiness, delivering a silky velvet sensation.

Additionally, its sweat- and water-resistant formula makes it perfect for sun care during hot summer days when sebum secretion is active. As a stick-type sun product that is easy to carry, it is convenient to reapply anytime and anywhere.

A su:m marketing representative said, “With masks becoming an essential item when going out these days, UV care is a must to prevent mask marks from turning white under the hot sun,” adding, “For those who find thick and heavy makeup uncomfortable due to hot and humid weather, we recommend the velvet sun stick, which offers a simple tone-up function and a matte finish.”

This content was produced with the assistance of AI translation services.